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Privacy policy
Introduction
Last updated: February 4, 2026
This Privacy Policy describes how The Fehm by SMW (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.thefehm.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
Contact details including your name, address, phone number, and email.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information including your username, password, security questions and other information used for account security purposes.
Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect
We collect basic details like your name, contact info, order details, and usage data (device, browser, IP, and how you interact with our website).
Information from Third Parties
We may receive data from trusted partners like payment providers and platforms (e.g., Shopify) to process orders and improve services.
How We Use Your Information
To process orders & payments
To manage your account & deliveries
To send updates (orders, returns, etc.)
For marketing & personalized offers
To improve our services
For security & fraud prevention
Cookies
We use cookies to enhance your experience, remember preferences, and analyze website performance. You can disable cookies in your browser settings.
Sharing Your Information
We use cookies to enhance your experience, remember preferences, and analyze website performance. You can disable cookies in your browser settings.
Data Security
We take reasonable steps to protect your data, but no method is 100% secure.
Your Rights
You have the right to:
Access your data
Request correction or deletion
Opt-out of marketing emails
Withdraw consent anytime
Third Party Links
We are not responsible for privacy practices of external websites linked on our site.
Children’s Privacy
We do not knowingly collect data from children under 16.
Data Retention
We keep your information only as long as necessary for services and legal purposes.
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